HD Iceburg respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website, create an account, contact us or purchase products from us.

In this policy, the terms “HD Iceburg”, “we”, “us” and “our” refer to the business operating this website. The terms “you” and “your” refer to visitors, customers and account holders who use our website or services.

By using our website, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by law, we will ask for your permission before processing your information.

We may collect information directly from you, automatically through your use of the website, or from trusted service providers.

Information you provide to us

• Your name, email address, telephone number and billing or delivery address.
• Account information, including your login credentials and account preferences.
• Order information, such as the products you purchase, delivery details and order history.
• Communications you send to us, including customer support requests, product enquiries, feedback and reviews.
• Marketing preferences and any consent you provide for promotional communications.

Information collected automatically

• IP address, browser type, device type, operating system and approximate location.
• Pages viewed, links clicked, time spent on pages and referring website information.
• Cookie identifiers, session information and shopping basket activity.
• Technical information used to identify errors, prevent fraud and improve website performance.

We do not intentionally collect special category data, such as information about health, religion, political opinions or biometric information.

We use your personal information only where there is a valid reason to do so. This may include the following purposes:

• To process, confirm, deliver, manage and refund your orders.
• To create and manage your customer account.
• To communicate with you about orders, deliveries, returns, refunds and customer support requests.
• To provide personalised product recommendations and improve your shopping experience.
• To operate, maintain, secure and improve our website.
• To detect suspicious activity, prevent fraud and protect our customers and business.
• To comply with tax, accounting, legal and regulatory obligations.
• To send marketing communications where you have consented or where permitted by law.
• To understand website usage through analytics and improve products, content and user experience.

We will not use your personal information for purposes that are incompatible with those described in this policy unless we have a lawful reason or obtain your consent.

Where UK data protection law applies, we rely on one or more of the following legal bases:

We may use cookies and similar technologies to make the website function correctly, remember your preferences, understand website usage and support marketing activities.

You can manage cookies through our cookie preference tool, where available, or through your browser settings. Disabling essential cookies may prevent parts of the website from working correctly.

We do not sell your personal information. We may share limited information with trusted organisations that help us operate our business.

• Payment processors that securely process card and payment transactions.
• Delivery partners, couriers and fulfilment providers that complete your order.
• Website hosting, cloud storage, security and technical service providers.
• Customer support, communication, email and marketing service providers.
• Analytics providers that help us understand website performance.
• Accountants, legal advisers, insurers and other professional advisers.
• Government authorities, regulators or law enforcement where disclosure is required by law.

Service providers are authorised to use personal information only for the services they provide to us and must protect it appropriately.

We may also disclose information as part of a business sale, merger, restructuring or transfer, subject to appropriate confidentiality and data protection safeguards.

Payments may be processed by third-party payment providers. When you enter payment details during checkout, those details may be collected directly by the payment provider rather than stored by HD Iceburg.

We may receive limited transaction information, such as payment status, transaction reference, card type and the last digits of the payment method. We do not normally receive or store your complete card number or security code.

Some service providers may process or store information outside the United Kingdom. Data protection laws in those countries may differ from UK laws.

Where required, we use appropriate safeguards for international transfers, such as adequacy regulations, approved contractual clauses or other lawful transfer mechanisms.

We keep personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, including legal, accounting, tax, fraud prevention and customer support requirements.

Retention periods may vary depending on the type of information and why it was collected. For example, order and transaction records may be kept for longer where required for accounting, tax or legal purposes.

When information is no longer needed, we will delete, anonymise or securely dispose of it.

We use appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

• Secure website connections and encryption where appropriate.
• Restricted access to personal information based on business need.
• Secure hosting, monitoring and vulnerability management.
• Appropriate authentication and account security controls.
• Vendor assessment and confidentiality obligations.
• Procedures for responding to suspected data security incidents.

No internet transmission or storage system can be guaranteed to be completely secure. You should use a strong, unique password and avoid sharing your account credentials with anyone.

Depending on your location and applicable law, you may have the following rights:

• The right to request access to personal information we hold about you.
• The right to ask us to correct inaccurate or incomplete information.
• The right to request deletion of your personal information in certain circumstances.
• The right to restrict or object to certain processing activities.
• The right to receive certain information in a portable format.
• The right to withdraw consent at any time where processing is based on consent.
• The right to object to direct marketing communications.
• The right to complain to the relevant data protection authority.

To protect your privacy, we may need to confirm your identity before responding to a request. We will respond within the period required by applicable law.

UK residents may also raise concerns with the Information Commissioner's Office. We encourage you to contact us first so that we can try to resolve the issue.

We may send you promotional emails about products, offers and updates where you have opted in or where permitted by law.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us. Unsubscribing from marketing will not stop essential service messages relating to your account, orders, payments, deliveries, returns or security.

Our website may include links to third-party websites, platforms or services. We are not responsible for the privacy practices, security or content of those third parties.

We recommend reading the privacy policy of any third-party website before providing personal information.

Our website and products are not directed at children under the age of 13, and we do not knowingly collect personal information from children under that age.

If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and delete the information where necessary.

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or business practices.

The latest version will always be published on this page. We will update the “Last updated” date and may provide an additional notice where a change is significant.

For questions about this Privacy Policy, our use of personal information or your privacy rights, please contact us.